This fee makes sure the order is put in front of the line. For headbands, since we make all of them by hand, it means we will fill the order within 3 business days, instead of an average of 2-3 weeks for the headbands. For clothing, it means the order will ship immediately, not within a week, as usual. Please call us to make sure the items are not on back order. If you are purchasing several headbands, rush fee only applies to one big headband or 2 smaller ones.